The Ultimate Fighting Championship (UFC) has named Meridianbet as the presenting partner of UFC FIGHT NIGHT: Medic vs. Rodriguez, a landmark event that will bring the promotion to Serbia for the first time.
Scheduled for August 1 at Belgrade Arena, the fight night will also feature Meridianbet as UFC’s exclusive sponsor in the sports betting category for the event.
As part of the agreement, Meridianbet’s branding will be integrated throughout the competition, including visibility inside the Octagon, placement across official promotional materials, digital advertising, and UFC’s social media platforms. Additional advertising will be displayed inside the arena during the event.
The international broadcast of UFC Fight Night is expected to deliver the partnership to millions of viewers through UFC’s global media distribution network.
William Scott, CEO of Meridian Holdings Inc., said the collaboration reflects both the company’s Serbian roots and its continued investment in combat sports.
According to Scott, Serbia has played a central role in Meridianbet’s history since the brand was established in 2001, making UFC’s debut in the country a fitting opportunity to celebrate the company’s 25-year journey.
Over the years, Meridianbet has supported numerous combat sports competitions, from professional events to local martial arts tournaments. The company also continues to sponsor youth sports, amateur clubs, and community development initiatives across the regions where it operates.
The agreement marks one of Meridianbet’s highest-profile international sports sponsorships as the company continues expanding its brand through partnerships with major sporting organizations.
